Twins; Identical and Ferternal Free Essays

Kevin Le Mr. Smith Health Period: 5 11 January 2013 Twins; Identical and Fraternal When it comes to individuals in the Earth twins are intriguing toâ see. It useâ to beâ a puzzle of how a mother can bring forth more than one child. We will compose a custom paper test on Twins; Identical and Ferternal or on the other hand any comparative subject just for you Request Now In the previous year there are more birth of twins, and more kind of numerous births. There are a few purposes behind a mother to bring forth twins; the primary explanation is numerous eggsâ are discharged. Another explanation is one of the eggâ is being releasedâ and then parts into two. At the point when an individual contemplates a twin they consider indistinguishable twin, however there’s more there are congenial twin (twinsâ bornâ the same day, yet don’t resemble the other the same. andâ there is conjoinâ twin (twinsâ bornâ out conjoin. ) What is the contrast between these three, there is no distinction they were completely conceived around the same time, however they have diverse physical appearance. Friendly twins are still twins, however unique sex one will be a kid and the other will be young lady. Ultimately the other contrast among them and indistinguishable twins is that intimate twins don’t share a similar DNA as indistinguishable twins. To see whether a mother has a twin a motherâ is recommendedâ to have a ultrasound. In some examination itâ is saidâ that during the starting to the twelfth seven day stretch of pregnancy there is a danger of having Vanishing Twin Syndrome. This happen when one of child started to quit developing or neither of the infant is gettingâ the nourishment fromâ the mother, and when one of the infant conceived and the other isâ still-conceived. There are a few factors that expansion the odd of a mother having twins. The firstâ reasonâ is advance age mother from the 30s and 40s have a high possibility of having twin on the grounds that their ovaries are bound to create more than each egg in turn. Second explanation is mother who have brought forth a kid effectively each time she is pregnant she has a higher possibility each an ideal opportunity to have twin. Thirdâ reasonâ is in the event that she is a twin she has a decent opportunity to have twins, or on the off chance that one of her kin brought forth twin, at that point she will have a decent opportunity to have twin. The lastâ reasonâ is African ladies has the most elevated possibility of having twin while Asian ladies have a low possibility. While having a solitary infant one of the female ovaries discharge one egg, and afterward the egg gets together with sperm of the male accomplice. At that point the treated egg started to build up a child. At that point while having numerous children the female ovaries discharge two eggs simultaneously. At that point a different sperm from the male accomplice started to prepare with the egg, which will deliver twins. At the point when a female is going to bring forth at least three child its procedure is aboutâ likeâ when a female bringing forth twins. When going to bring forth twins or being pregnant with one can make hazard and threats twins. The significant danger of having one wasâ pretermâ labor. Pretermâ labor is the point at which the child is brought into the world three to about a month prior to the babyâ was relegated toâ be conceived. On the off chance that a mother is worry that she is havingâ preterm laborâ there is sign. The signs are a mother is starting to have in excess of five withdrawal hour. Additionally the mother started to have contractionâ often, and afterward she is beginning having cramp. Another sign is she is having an agitated stomach. In conclusion her vagina starts to have changes, yet in addition she could start to vaginal dying. Itâ is toldâ by specialist that the mother having various births that she knows about the hazard orâ pretermâ labor,â andâ the indication of it. Another danger of having a twin is they could have twin-to-twin Transfusion Syndrome. Twin-to-twin Transfusion Syndrome is an illness of the placenta. When in pregnancy the single placentaâ is shared between the two twins, during that procedure strange vessel canâ have a chanceâ to create, thenâ the association ofâ the circulatory arrangement of the twin. After, that it can create of lopsided trade of blood stream. At the point when that occurs between the two children one of them will offer blood to the next one which can danger of or both of the babies’ wellbeing. Ultimately another hazard is the twins can have Monoamnionic Monochorionic Twins. This ailment happens when twinsâ are enclosedâ within a solitary amniotic sac. During the mother pregnancy the twins umbilical ropes starts to me tangled, which bring about lost of supplements and oxygen to their body. At the point when that occurs there will be no fix, yet to bring forth them. At the point when a mother of Monoamnionic Monochorionic twins she is being taking extraordinary consideration, and been watch for conceivable hospitalization. The beneficial thing is just 1% percent of twin birth will be monoamniotic. The flow endurance rate for this malady is 60%. While there are dangers while having various births for the infants, there are some that can jeopardize the mother’s wellbeing. Moms that brought forth different babiesâ have a chanceâ of encountering gestational diabetes, during the phase of pregnancy. This occur, on the grounds that while conveying anâ extraâ baby itâ can interferesâ with the mother’s body capacity to process insulin. The beneficial thing is, itâ can beâ controlled with an eating regimen, however now and then the insulinâ must beâ managed. This won't have an effect to the children. Another hazard is the hazard for the mother to have heart issue. Late examination in Canada got tragic outcome for moms of different children. They discovered that moms that convey at least two infants are multiple times more probable toâ have the experienceâ of cardiovascular breakdown. Not just that the danger of having a coronary episode during their pregnancy stage is almost fourfold. More exploration tells that the moms can have an expansion to physiological pressure, clarifying that eachâ moreâ baby raises the degree of heart yield. In conclusion the other hazard for a mother is they could have Preeclampsia and PIH. At the point when pregnant mother of products they could have circulatory strain issue. PIH, or Pregnancy-Induced Hypertension,â is diagnosedâ when the mother’s circulatory strain is measures higher than 140 more than 90. Itâ is suggested that a mother that is pregnant with various that theyâ should checkâ their circulatory strain consistently. There likewise medicines for this some are, confined action, bed rest, and infrequently utilization of meds. Extreme cases can bring about early conveyance. While there is PIH, Preeclampsia it is extraordinary. Preeclampsiaâ effectsâ in one out of three mothers bringing forth different children. It could be treated with bed rest or drugs, however the mother ought to intently watch in light of the fact that there potential hazard that the mother can have kidney disappointment, seizures or stroke. The side effects can as a rule happen after twentieth seven day stretch of pregnancy, whichâ can beâ usually found in standard examination. The side effects are water maintenance, hypertension, proteins in the pee or the mother can started to acquire than two pounds in seven days. Increasingly extreme symptomsâ can beâ agitation or disarray, the mother starts to have mental change, sickness or spewing, cerebral pains, weakness, stomach agony, or breath brevity. It is best is that the mother should contact with a specialist or guardian on the off chance that she is encountering proposals indications along these lines, she could discover a medicines. In the previous year there have been intriguing things about twins like with regards to 1980, one in each 53 babiesâ bornâ are twins. By 2009 the number has increment to one of every thirty. Another intriguing thing is male twins will neverâ have a chanceâ to have twins except if their spouses can the capacity to create two eggs. Additionally indistinguishable twins share a similar DNA, however is intriguing that they don’t share similar fingerprints. It is discovered that 22% of twins are bornâ left-given, while it is 10% for a solitary child. A mother thatâ before brought forth intimate twins has a three to multiple times to bring forth another arrangement of twins. Nigeria has the most elevated pace of different births, while in China they have the least rate the normal in one of every three hundreds infants. Study has indicated that aâ woman whoâ is vegetarian has multiple times less inclined to have twins than to a lady who eats meat. An examination in Padova, Italy discovered that the infants started to interface at fourteen weeks. In conclusion 40% of twins design their own language. In the previous years twins were entranced, however now they are not as much intrigued since the introduction of twins has increment. The birth has increment, yet in addition there has been ailments found in twins. Indistinguishable, congenial, and conjoin yes they are on the whole unique twin, however every one of the three has something normal. Step by step instructions to refer to Twins; Identical and Ferternal, Essay models

Exploring The Four Ancient Civilizations- Mesopotamia, Egypt, Greece an

Prior to the start of history, individuals from over the land bit by bit built up various societies, every one of a kind somehow or another while a similar time sharing highlights for all intents and purpose. Mesopotamia, Egypt, Greece and Israel are exceedingly critical to the historical backdrop of the world as a result of strict, social, political and monetary turn of events. In the principal development, both Mesopotamia and Egypt depended on a tracker gatherer financial framework, during that time, each nation on the planet strived on it. Mesopotamia had rich soil for agribusiness, yet encounters floods. For the Mesopotamians, these floods would demolish significant urban communities, yet for the Egyptians it would keep the dirt rich throughout the entire year without the harm that the Mesopotamians had encountered. With the rich soil nourishments were copious around the ranch lands, which allowed the two nations to set up to a great extent thick regions, similar to what we presently know as a city-state. The Nile River additionally filled in as a resistance for the Egyptians they delighted in hundreds of years of quietness and harmony in which they used to create serene advancement of their development. For the Mesopotamians, this wasn’t the case. Mesopotamian culture comprised of classes and social contrasts. The nobles, free customers of the honorability, ordinary people and slaves and Slave ladies all made up the various classes. The men overwhelmed the ladies in Mesopotamia. The nobles comprised of the lord, his family, the central clerics, and high royal residence authorities. The lord was a war head chose by the residents. He set up a military and drove it into fight. Majesty was inherited. Everyday people were free residents. In old Egypt, the two ladies and men could follow up on their own and were answerable for their own activities. Conversely, Mesopotami... ...guys a lot higher. Likewise, the four antiquated human advancements needed to defeat the weight of joining their kin under one lord. The need of rulers to commend themselves on sculptures is a confirmation of their decision power, Egypt made numerous sculptures that showed their divine beings, rulers and sovereigns. It was the Egyptians that affected the Greek to make models of their own decision powers. Other at that point designs, the Egyptians affected the Greeks to compose on surfaces of structures, it originally began with Hieroglyphs then the old Greeks enhanced composition, they composed on huge sheets of papyrus which reduced time and made account occasions simpler. With such a great amount in like manner the genuine contrasts lie underneath the surfaces of religion, power, equivalent rights and instruction. Every one of the four of the antiquated human advancements standards can in any case be found in numerous cutting edge nations.

External, Internal, and Construct Validity Essay

Outside, Internal, and Construct Validity - Essay Example Second, the examination breaks down on the off chance that it is consistent to consider the relationship as easygoing and it is through evaluation of inner legitimacy that this particular issue is resolved. Third, an examination breaks down in the event that it is sensible to consider that the scores on measures speak to their individual develops and build approval techniques appear to be best strategy to address this inquiry. In social research, there are four principle worries that compare to four sorts of legitimacy. â€Å"In substance these four kinds of legitimacy concern various sorts of connections in the exploration venture. Develop legitimacy alludes to the connections between hypothetical builds and their activities. Both end and inner legitimacy allude to the connection between the operationalized treatment and operationalized outcome†¦ External legitimacy concerns the connection between the guessed develops that were operationalized and different builds of intrigue that were not.† (Judd and Kenny, 1981, p 20). It is generally basic to thoroughly analyze the attributes of outside, inward, and build legitimacy so as to recognize the dangers to outer and develop legitimacy and to understand how legitimacy issues could affect an exploration. In a significant investigation of legitimacy comparable to social research, it becomes discernable that outer, inner, and develop legitimacy are extremely basic so as to survey the genuine legitimacy of each examination and it is important to characterize them independently. Hence, build legitimacy might be characterized as â€Å"the degree to which the hypothetical develops of treatment, result, populace, and setting have been effectively opearionalized,† and outside legitimacy as â€Å"the degree to which the impacts we see among operationalized builds can be summed up to hypothetical builds other than those predefined in the first research hypothesis,† while inside legitimacy is â€Å"the degree to which the identified impacts

Intercultural Perspective Politeness And Cultural Differences - 275 Words

Intercultural Perspective: Politeness And Cultural Differences (Essay Sample) Content: Intercultural Perspective Discuss how politeness varies across cultures, focusing on 2-3 cultures of your choice. Illustrate your discussion with examples Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc510878671 \h 3Politeness and Cultural Differences PAGEREF _Toc510878672 \h 3American Culture PAGEREF _Toc510878673 \h 4British Culture PAGEREF _Toc510878674 \h 5Chinese Culture PAGEREF _Toc510878675 \h 6Conclusion PAGEREF _Toc510878676 \h 7References PAGEREF _Toc510878677 \h 8 Introduction Being polite is a gentle gesture of being considerate of other people, cultures, places or anything that is relevant to someone else. It is an attempt to make sure that you are considering any situation from the perspective of other people and not doing anything that falls into the category of being rude to other people or hurts their feelings in any way. It is a sociological requirement for all people to be polite towards others since it fulfils the conditions of being a healthy and constructive social participant CITATION Hua08 \l 1033 (Huang, 2008). Additionally, being polite to others provides people with an opportunity to get connected to others and develop a healthy bond. When it comes to polite behaviour, these tendencies can vary on a cultural basis. Something that is polite in one culture might be impolite in others, leading to cultural diversity and differences. With more and more international travels and countries connecting with each other through globalisation, the nec essity of being mindful of other cultures became more crucial CITATION Nai18 \l 1033 (Naiditch, Liontas, DelliCarpini, 2018). This paper will analyse the various concepts of politeness across three dominant cultures, e.g. American, British and Chinese. Some fundamental discrepancies in the ideas of politeness will be considered in detail, and the last section will provide concluding remarks. Politeness and Cultural Differences Alred (2013) argued that cultures across nations can differ on a smaller to a broader extent. With the rise of globalisation, there have been efforts and real-time changes occurring in cultural integration of the world. However, there are some core concepts that are still different across countries. It has been argued that the politeness principles for each country vary to some extent no matter how close these countries are. The idea of politeness is popular among the sociological domain where cultures and their concepts of politeness across cultures are studies. It has been observed that by the level of differences between two cultures, the ideas surrounding politeness also vary from a small to a broader scale. It is possible that something is highly desirable in one culture while in another, it is a highly controversial matter. With that into account, it is interesting to see how these differences in politeness take place in a social context and tend to change the behaviours of peo ple CITATION Bre131 \l 1033 (Bredella, 2013). Regarding cultural differences and politeness, many things can lead to these alterations ranging from how people talk and approach others, what kind of faces they make when they talk to others, how their body language aligns with what they are trying to do and how the behaviour varies person to person. In a broader perspective, it is mentioned that it is about being mindful of oneself and the society around you and making sure that the risk of conflict and offensive behaviour is minimised. One thing that should be kept into account is that the differences between cultures and politeness do not only vary culture to culture and might be affected because of the geographical distance between two locations. For instance, there are instances when something considered in one part of the same culture is considered rude in another. It usually applies to the rural and urban areas when in a rural part of a country, something is considered polite while in the urban locality of the same culture, it can give an entirely different impression CITATION Byr10 \l 1033 (Byram, 2010). American Culture For this analysis, three cultures are considered including the American, Chinese and British, and their concept of politeness regarding communication are analysed. American culture is considered to be one of the most candid cultures in the world. Haugh Chang (2015) argued that the way people communicate with one another and use various verbal and non-verbal signs to convey a message to another person is classified as freestyle and comfortable. Since America is the most diverse country in the world with a good number of people migrated from other cultures (70% white and the rest of 30% from other locations), there is a high level of adaptability seen in the country which makes it more exciting to be analysed. Regarding languages, there is no official language in the country because of a large number of people is from other cultures. However, English is used as a primary medium of exchange, and the majority of people communicate in English CITATION Anu10 \l 1033 (Anundale, 2010). There is no particular class-based system in the US, and by law, all citizens are treated equally with a high penalty for acts of discrimination. The ways of communication are very straightforward in the US, and something that might be impolite in many countries can be considered very reasonable over there. For instance, something that makes the communication culture of the US is the name conventions. In many cultures, certain family members are called with specific names or terms that are specifically for these people. However, that is not the case in the US and everyone especially friends, family members and colleagues are called by their first names. It applies to people of the same age group and older people as well. Calling people by their nicknames is also common in the culture, and it is entirely okay to tangle up someone’s name if you are close enough CITATION Cha102 \l 1033 (Chang Haugh, 2010). Eslami (2015) mentioned that for a meet and greet, people can introduce others by their full name no matter how much age difference they have and taking someone’s name is always considered polite. For example, even students in the country would call their teachers by their names with a salutation in front of it while in another country, it might be considered rude whichapplies to other formal settings. There are lesser boundaries regarding personal space in the US. For example, it is normal for people to give high five to other, shake hands and even hug if they know each other and this applies to opposite genders as well. However, the strictly respect others’ personal space and are not very physical in general as that is considered impolite if you do not know the other person very well CITATION God12 \l 1033 (Goddard, 2012). They, however, are tended to ask direct questions to other people, and it is a typical gesture in their culture while the other person has complet e choice to answer or not. British Culture British culture is different compared to the American one, and many factors are responsible for this discrepancy in behavioural tendencies. Addressing someone in the UK is different than what it is in America or China and mostly, first introductions are gender-based, e.g. Mr and Mrs Jane Doe, etc. It applies to a formal setting as well when there is always a salutation in front of the name while in America, just the first name might be used no matter the gender or the occupation of the person. Regarding calling people in terms of their family relationships, America and the UK are somewhat similar while China is different CITATION Lee131 \l 1033 (Leech, 2013). In England, everyone older in the family is called uncle or aunt, same as the US while in China, specific relations have specific names assigned to them. For example, the master is ‘shi fu’, ‘da bo’ is the eldest brother of the father, ‘er jie’ is the second elder sister while third elder brother is called ‘san ge’. British culture does not have that much categories, and usually, there are uniform salutations for a large number of people CITATION Yin09 \l 1033 (Yin, 2009). It is stated by CITATION Hin091 \l 1033 (Hinkel, 2009), meeting with someone for the first time is very formal in the UK, and people make sure to be verbally polite to others. Phrases like good morning, good evening, thank you, sorry, see you soon and good luck are very common in standard conversion. British people are also used to complementing people in front of others while the person at the receiving end accepts the compliment with thank you CITATION Hau06 \l 1033 (Haugh M. , 2006). Additionally, gender differences are not very prevalent in the UK as they are in China. A man can compliment a woman on her look if they know each other while in China, it might be considered as a taboo and can be regarded as flirting and impolite. This is something that the UK has in common with the US where compliments to the opposite genders are not considered as offensive CITATION Bro162 \l 1033 (Brown Lensinvon, 2016). Chinese Culture The linguistic approach of China is different from many other countries in the world. With a significant difference in languages, traditions and cultures, the way Chinese people communicate with each other is different compared to how they talk about American or British culture. In the Chinese culture and communication, the concepts of modesty, warmth, and refinement are given much significance compared to other nations. People are always considerate of other’s feelings whenever they say something and asking questions is a very refrained practice since people want to ensure that they follow the rules of politeness, personal space and hospitality. One of the very basic communicational rules in China is the connection between the levels of education and politeness. As opposed to the American culture, in China, it is consid...

The Evolution Of Democracy And The Early Republic Essay

The Evolution of Democracy in the Early Republic President Jefferson and President Jackson were two complete different people. Though each one had their flaws, they also had some good intentions throughout their presidency. The government was different under each president because each one had their own ideas for America. There is a chain of causes that made America the way it was under each president. Jefferson was a good person but was not the best president because he always thought about himself and never what everyone else wanted. Jackson was not a good person but he was a good president because he got things done as a president. He did thing that were good not only for him but for America s future. Jefferson accomplished a lot while he was president that affected everyone at this time and even us today. While Jefferson was president, he wrote the Declaration of Independence. It was written to declare the independence the colonies had from Great Britain. 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How Language Is Essential For Human Communication Essay

Language is essential to human communication because of the definition and signification of words, formation of complex clauses with these phrases, and ultimately, the sharing of ideas. Locke and Augustine present conflicting points of view on the argument of language’s purpose and, thus, pose contrasting answers to the questions: what is language and what is its meaning? While, Locke expresses a strictly internalist view on language and the individuality of words’ significance, Augustine represents the hybrid theory of referentialism and internalism, more accurately explaining the inner acquisition of language and its importance in the exchange of ideas. In Locke’s Essay Concerning Known Understanding, he discusses the importance of internally forming one’s unique signification of a word and the two ultimate purposes of language. Locke introduces his internalist views on language with a lengthy definition of internalism and a brief explanation of the usag e of this mode of thinking. He believes that â€Å"There is no natural connection between particular sounds and particular ideas†¦ and the ideas they stand for are their proper and immediate signification† (Locke, Essay Concerning Known Understanding, 146). With this arbitrary definition and explanation, Locke fully encapsulates the internalist view on language, which is developing one’s own unique meaning of a word and personally interpreting that signification as correct. Locke then emphasizes the two purposes of language, asShow MoreRelatedThe Origin of Language in Human Evolution Essay1209 Words   |  5 PagesLanguage is a complex system evolved from animal cognition system not from animal communication, suggesting that only humans with complex brain system were capable of developing (Ulbaek, 1998). Whereas other animal species communicate through vocalised sounds, songs, or gestures specially primates such as apes. 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Out of the Darkness free essay sample

With beaming lights shining down upon me, the echo of hushed voices seemed deafening, but the loudest rang within me. My own jittery, panicked voice echoed slowly and clearly inside my mind: Just breathe. Ever since I was young music has resonated with me. For a â€Å"tough cookie,† or so I was described, I didn’t feel emotions easily. My friends would be blubbering messes in their movie theater seats beside me, while I watched with dry eyes wondering why I wasn’t wailing with them. It dawned on me later that it wasn’t that the emotions weren’t there, but instead it took something different to bring them out of me. It seems cliche to think something as small as a song could start a revolution within someone, but for me that’s exactly what happens. When listening to a song the first thing I pay attention to is the lyrics. We will write a custom essay sample on Out of the Darkness or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I analyze what they mean, detect their worth to the singer, and within moments I’m hooked. My father told me that I could remember the lyrics to any song after one listen, even the ones I hadn’t heard in years. He said my ears were always open. Even if I wasn’t talking, I was listening. I didn’t know I could actually sing until eighth grade. After being told constantly as a child that my singing was ear-splitting, I didn’t have the confidence to try. I limited myself to sing-alongs in the car and hymns at church. But as I aged, my singing voice developed and become quite pleasant. I didn’t think anything of it until my cousin invited me to her own show. I had known she was an amazing singer, but when I witnessed her sing live something clicked within me. I realized that was something I wanted to do too. Watching her sing, the band playing perfectly in time, I was moved. I felt my mood lift, joy bubbling inside of me. I wanted to use my voice to bring light to people. I knew music could make me feel sadness, anger, happiness or hope; now I wanted to be the one to incite emotions in others. Once freshman year started I decided it was my time to take a leap. My mother signed me up for the same music lessons my cousin took, which offered performance opportunities with a band. My singing teacher looked an aged rock and roll singer, complete with a fiery personality that was instantly unforgettable. My first few songs were rocky messes as I lost my breath often. After the first go around, she shared some advice, â€Å"Don’t be nervous. People think everyone judges them for their art, but half the people out there could never do it themselves. So just breathe.† Flash forward a few months later. My teacher told me I was ready to sign up for a show. I scribbled my name under the singing section of the pop music show and began rehearsing. In three months, showtime was upon us. I was prepared as could be, but just before the curtains opened my calm facade crumbled. I was anxious and afraid. I had never performed live before. My mind raced. What if I mess up? What will they say? The confidence I had been building quivered within me. This was truly my leap into darkness. With beaming lights shining down upon me, the echo of hushed voices seemed deafening, but the loudest rang within me. My own jittery, panicked voice echoed slowly and clearly inside my mind: Just breathe. And from the darkness I emerged.

The Marketing Plan of Niften Shampoo Essay Example

The Marketing Plan of Niften Shampoo Essay Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to the people who wants their hair health, beauty and smooth. And also, with a reasonable price. Nowadays, there are more than ten brands shampoos in each store, this would make our consumers confuse when they purchase. Our goal is to make cheap shampoo with specific function to fit for different people and try our best to satisfy our consumers. We also provide a survey to everyone to fill it in order to know our customer and to make them satisfy. In the next few years, we try our best to increase our sales in order to take as much as market shares in the market. Moreover, according the media, we would spend part of our expense on advertising, and commercials. Also, our gross margin is calculate and forecasted, so that, we can deliver our product all over the China following our marketing plan restrictedly. In conclude, throughout the survey, we would know our consumers in different aspects for their needs and to satisfy them. We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, to understand ourselves in order to do better on our customers. Last but not least, bring up marketing plan as guidance, to continue on public relations, and commercial strategy. To build up Niften image, and improve sales. 1. Background of Marketing Plan 1. 1) Consumer analysis * Purchasing analysis Figure 1 The figure above shows that product effectiveness and price are the most important reasons for people buying shampoos. Quality, price, product effectiveness and etc. have miner effect. In aspect of functions of shampoos, people would prefer anti-dandruff, smooth, and conditioner with shampoo 2 in 1 etc.. Also, advertising, public relations these kind of promotional tactics are important as well. Figure 2 * Different ages of consumers gets different influence from those factors, for example, people whose age around 21 to 25 would be influenced by advertising deeply. The age over 25, they would influenced by the magazine and personal sale. * Women are take around 41% purchasing share in shampoo market, compare to men, their desire of buying is more than men, and would be easier to effected by advertisings, and sometimes they buy not only because they need it, also they want to buy it. However, for men, they would be more rational when buying. * 42% consumers express that they would like to buy shampoo in supermarket or a wholesale store like Costco. To conclude, more product poured into Chinese market, the way consumer to make the decision buying product is changing respectively. 1. 2) Market background analysis Chinese shampoo market belongs to couple giant co-operations. They are not only take the most market share, and brand image influence, they also get fund, technology, and operation advantage. Based on the survey, Head Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar, and also, total production and total sales are the top of the world, and it still increases. 1. 2. 1) Price Procter Gamble and Unilever adjust their price since April 2001. Nowadays, we can distinguish the product into three levels by pricing. The capacity all 400ml. A. High price: the price range is around 10 to 15 dollar. B. Mid-level: the price range is around 5 to 10 dollar. C. Low-level: the price range is around 1 to 5 dollar. 1. 2. 2) Brand positioning statement Based on different position of different brand in the market, organizations usually use four dimensions to operate their product in order to be approved by consumers and market. Figure 3 A. Material: first, product functions is a promise that guarantee the satisfaction to consumers. Second, different sub-product would fit for different consumers. B. Emotional appeal: to decorate the idea of the product. C. Broadcast: shampoo is a typical commercial product, in this full of branded shampoo market, a strong media support would help a lot on sales. D. Sales: promotions like beauty selection, sponsorship, or membership club. 1. 2. 3) Current brand separation According to the survey, we could separate the shampoo brand by the companys strength. First brand which takes the most market share is Head Shoulders. 36% people would purchase it. Second brand is Pantene which takes 30% market shares. And the third brand is DOVE, it has 24% market share. Last brand is Soft-Soap, only takes 12% of market share. Compare those data, Head Shoulders is our biggest competitor in the future. Figure 4 1. 2. 4) Features of brand competition A. High concentration, and become monopolistic competition. Head Shoulders and Pantene take more than half of the market shares, with the development of market, some small brand would be gone eventually. B. Competitive territory and dimension increase heavily. Shampoo market is divided by levels, functions, and types due to the brand diversity, multi-branded, and sub-branded tactics using by organization. There are several different sub-brand shampoos in same price. And, this competition now rising not only to the multi-branded but also to the way of promotions, sales, and commercials etc.. 1. 3)SWOT analysis 1. 3. 1)Advantage * Local manufacture has the distribution advantage compare to the multi-national companies. Niften is made in China, so that, the profit margin is higher than other global companies because of tariff, transportation, and marketing research expense. * For those competitors which is also manufactured in China, Niften is a new product which brings fresh and curious to consumers. 38% of people in the survey says they would like to try the new product. Figure 5 1. 3. 2)Disadvantage * Like other shampoos, there is no outstanding functions or features that can make it different from other products. * Niften compares to other big companies, the ability for researching, updating to latest technology, and the money to put into promotion, Niften does not have the advantage. Other organizations which are big and rich would be way better. 1. 3. 3)Opportunity * According to the survey, 44% of people buy different brand of shampoos when they purchase at the second time. Niften can work on the people who would consume on the introduction period of a product. Figure 6 Too many different brands comes with too many choices for consumers, for those people who are not professional users of shampoos, Niften can do more promotions or sales to increase their market share. * Consumers becomes more rational that start caring about price. Compare to other brands Niften has the advantage of pricing, same capacity 400ml, Niften only half price of Head Sh oulders. 1. 3. 4)Threats * PG takes most of the market shares which means it has most customers and some of the customers are loyalty. Even some of them switch to other brand of shampoos, but still those brands are belongs to PG. 1. )Niften product category * Green tea shampoo * Algae shampoo * Aloe shampoo * Sesame shampoo * Ginkgo shampoo 1. 5)Competitor analysis 1. 5. 1) PG PG owns five brand which are Head Shoulders, Pantene, VS, Eclairol, and Rejoice. Since 2001, PG spent almost 5 billion to take over Eclairol from Bristol-Myers Squibb, their products chain become perfectly. Rejoice takes smooth, Pantene takes health, Head Shoulders takes anti-dandruff, VS takes conditioner, and Eclairol takes hair dye and care. 1. 5. 2)Vision statements of those brands Head Shoulders: You can have visibly flake free, hair thats beautiful. Pantene: There is a way to great hair. Rejoice: Vitamin B5 makes your hair healthy and shiny. VS: Professional hair care. Eclairol: Return to the nature, you will feel how strong your hair is. 2. Marketing strategy 2. 1)Building a health operating system for company Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions: Enterprise mission: Build the world class family cleaning brand. This is the companys ultimate goal. Core values: Fair, honesty, diligent, and frugality. Operation philosophy: understand the needs from consumers, and keep satisfying them. 2. 2)Locating Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25. 2. 3)Marketing tactics 2. 3. 1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of green tea, algae, aloe, sesame, and ginkgo five different functional shampoo. However, 200ml bottle would be taken over by family package. C:Start selling 100ml with 5 different packs combination. D:Start using recycling packaging. 2. 3. 2)Developing new functional shampoos to fill up the blank of the market. Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2. 3. 3)Pricing Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3. 99, 400ml bottle is $4. 99, 600ml bottle is $5. 49, and 750ml bottle is $6. 49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6. 99. 2. 3. 4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products. 2. 4)Distribution channel 2. 4. 1)Select channels A:Manufactureretailerconsumers. This channel mainly for big or middle size city. B:Manufacturewholesalerretailerconsumers. This one is for small city and villages. Figure 7 2. 4. 2)Area selection * Business district: Downtown area, Shoppers Drug mart. * Living community: Convenience store. * Discount store: Wal-mart, Superstore, and Zellers. 2. 4. 3)Consummate the whole Distribution system * Set up the management office in every city which could reflect the situation directly back to manufacture. * Co-op with the wholesaler and retailer throughout contract. And help them to find the best way to sale and promote. And to do the training for those sales person. 2. 5)Public relations 2. 5. 1)Requirements for PR * Commercial activities and social activities should be both projected. * PR event and media conference should be held at the same time. 2. 5. 2)Missions of PR events * To build up a health public image of Niften and increase the brand popularity at the same time. * Using the publicity campaign to grab the atte ntion from wholesalers and retailers. Keep looking for and building up the relationship with partners. * Guide consumer to finish their purchasing. 2. 5. 3)PR events * Build up Niften family care centre. Public service advertising. * Public image ratings for Niften from few public news papers and media. 6. Commercials * Advertising to those wholesalers and retailers. Platform: TV. Strategy: celebrity. * Advertising to consumers. Platform: TV. Propose: Deliver the information that different shampoos have different feels and impacts. Strategy: Make the health of hair as the meals for people, easy to understand when people have different food for different nutrition. So that, shampoos would do it same way. * Print advertising. Platform: Elevator, billboard and any commercial stands or post. * Flyers, and e-mail. Budget for advertising. (Beijing) * TV:CCTV 21:00-21:30 $1000 per 10s 11:30-12:00 $300 per 10s 19:30-19:35 $1200 per 10s 19:40-20:50 $1400 per 10s Total: $3900 per day * 365=$1423500 Bus stands and buses $2000 per piece * 10=$20000 $4000 per bus *10=$40000 Total commercial budget: $1423500+$20000+$40000=$1483500 7. Forecast * Make Niften become one of the most competitive brand in the market, and try to make into first 10 welcome shampoos. * Completing Niften shampoo producing and selling system. * Build up a positive public and brand image for consumers that Niften not only cares about your hair, but also your family.

What surprised you most about the Mesopotamia civilization essays

What surprised you most about the Mesopotamia civilization essays How to explain that working in group could have caused a civilization to become more advanced? Well the civilization in question for centuries, even millennia the Mesopotamian culture has been considered one of the first civilizations. But, the question has risen, is their proof that Mesopotamia was a civilization? Do we have concrete evidence to support the fact? Well, we have to analyze the culture point by point. Did it have organized government and religion? Did it have an actual writing system? Was its social class organized? Did it have diversified labor? Ok, lets take it from the top. Writing and division of labor, two of the basic necessities of any civilized place in the world. Mesopotamia was considered a civilization because it had writing and division of labor. Proof? First off, many tablets have been found with thousands of wedge shaped marks, which after much study have been deemed as cuneiform, the basic writing system of the Mesopotamians. But if we actually think ab out it, Mesopotamia or the land between the rivers is thought by many to be the birthplace of what we know today as civilized life. The fact alone that the Mesopotamians were able to survive in the unforgiving land between the rivers says much about the strength and adaptability of this civilization and then they were also the first civilization that used arithmetic to add, subtract, multiply, and divide. But based on this definition can one say that is was a truly great civilization? The answer is yes, the many scientific, political and social advances brought about by the people of Mesopotamia overshadow any reservations one might have about calling Mesopotamia a great civilization. ...

E-Commerce Systems Essay Example | Topics and Well Written Essays - 2500 words

E-Commerce Systems - Essay Example E-commerce is not only limited to the exchange of goods or services, it involves a broad range of activities in different departments such as design, finance, promotion, distribution etc (OECD 2001). This has become one of the most popular and productive sources for business transactions (Kerner 2005). Companies invest great deal of their resources to have an appealing presence on the internet to attract consumers towards their products and services. There are two main classifications on the basis of which strategies are formulated to promote and market the products and services of the respective company- business-to-business (B2B) and business-to-consumer (B2C). These classifications are made on the basis of the type of target market that is chosen by the business owner; the buying-end can either be a business itself (B2B) or an individual consumer who has certain requirements (B2C). B2B sales are targeted for a limited segment of customers whereas B2C sales are aimed for the whole set of consumer market (YourDictionary.com n.d.). The competition in the markets is more than ever and is still increasing. This has arisen as a result of the consumer’s access to global products and services rather than being restricted to local ones. E-business makes access to global products even more convenient. Companies are required to possess an attractive presence on the World Wide Web since otherwise they will loose the race for greater market shares and revenues. The following are some of the incentives that are gained by B2C websites: The dynamic nature of the web facilitates frequent promotions by companies regarding their products and services and these marketing strategies cost much lesser than the conventional modes of promotion and marketing. The internet user generally browses the website himself. The marketing messages can be reached to him on a personal level. There may exist enhanced responsiveness in the medium of the

Criminal justice comprehensive exam Essay Example | Topics and Well Written Essays - 2500 words

Criminal justice comprehensive exam - Essay Example The perpetrators of such crimes have been known to create and distribute viruses that have been known to disrupt a company's daily operations. Cybercrimes vary in their nature; there are those criminals who use the internet to accomplish other traditional crimes like drug trafficking while there are those who utilize this technology to carry out the technological crimes like bank fraud and identity theft (Ponemon Institute, 2012). Compare your findings above in (a) to previous years. In 2011, the average cost of cybercrime was estimated at $8.4 million which represented a 6 percent increase in cost from a previous study (Ponemon Institute, 2012). The number of attacks also increased by 42 percent from 72 successful attacks per week to 102 successful attacks per week (Ponemon Institute, 2012). The Identity Theft Resource Center (ITRC) reported that there was a decrease in data breech in 2011 (n=419). It was also reported that this decline came after there had been an increase in 2006 (n=662) of breeches which characterized a wide range of cybercrimes (Finklea & Theorhary, 2013). Apply a criminological theory (just one!) to describe why this particular crime problem exists to the extent that it does, The psychoanalytical theory of crime was developed by Sigmund Freud to explain some of the causes of crime in the world. In his theory, the human personality has three psychic structures commonly referred to as the identity, the ego and the super ego (Toch, 1979). Through the identity, one seeks to pursue instant needs without any thoughts or analysis. Through the ego, one seeks to pursue needs that are influenced by their educational status and socialization processes. The super ego on the other hand results from all lessons that individuals have learned from their parents. Therefore, crime will often result when a person's identity surpasses their super ego resulting in actions that are only fueled by apparent need without further thought of their consequences. The refore, the hacker will perform the classical psychological crime because of their apparent need for social rewards in the form of fame or money. They do so without paying attention to the obvious consequences like punishment by the law. The structures of education and family lessons have failed to take root in this person's identity because they are still driven by material needs. It is because of this that programs to prevent hacking are developed that focus on administration of computer ethics education at the early stages of life of a child (Ponemon Institute, 2012). According to the theory in (c), explain the changes in the pattern of the crime from previous years compared to today There has been a significant increase in the costs that have been incurred in cybercrime in 2011. This can be attributed to the policy that was introduced to enhance cyber space security. This was the National Strategy for Trusted Identities in Cyberspace: Enhancing Online Choice, Efficiency, Securit y, and Privacy that was released in April 2011 (Finklea & Theorhary, 2013). this policy was meant to create an identity ecosystem whereby individuals were to authenticate their on-line identities and the identities of their digital devices. Through the establishment of these laws, hackers perceived a challenge presented by the President and sought to connect with their identities (Sigmund Freud's theory). Hence in order to seek fame and powers that had been denied by the enactment of this policy, hackers increased

Company Represantative Resume Example Essay Example for Free

Company Represantative Resume Example Essay This letter is to express my interest in bringing my expertise as an Educator and Counselor to your institution.   I possess strong communication skills and have a passion promoting a positive school environment. As you can gather from my attached resume, I have contributed to the personal and academic growth of Elementary students while working for the New York Department of Education.   I earned my Masters Degree in English as a Second Language and am currently pursuing my Masters Degree in School Counseling.    I believe in maintaining a professional demeanor and resolving conflicts in a diplomatic and courteous manner.   I am committed to helping students with disciplinary problems through utilizing effective classroom management techniques in cooperation with parents and school administrators. In addition to the skills noted on my attached resume, I can also offer your organization: An ability to analyze a complex problem and implement a practical solution. Superior presentation and interpersonal communication skills with effective writing skills. Self-motivated professional with experience in helping students attain their academic goals. Excellent analytical skills with an ability to develop comprehensive reports. It is my hope that my education and professional experience will convey to you that I have the qualifications to make a valuable contribution as a School Counselor at any institution.   Should you have any questions, I can be reached at the number listed above.

Scarlet Letter :: essays research papers

Symbolism is traditionally a sign or token of something. In the matter of literature, the definition of the literary device, symbolism, is more complicated. Symbols of literature are usually metaphysical. The main symbol of The Scarlet Letter is the red "A" that Hester Prynne was sentenced to wear on her chest. Nathaniel Hawthorne's intention was to make the meaning of the crimson token worn on the bosom of Hester Prynne is highly ambiguous. In this he was successful. Although the "A" means "adulteress" to the people of Boston, to reader the "A" may have other meanings such as "American" or "able". To the townspeople, author, and reader clearly the original intention of the "A" was to stand for "adulteress". When Hester Prynne became pregnant during the absence of her husband she was accused and convicted of adultery. Her sentence was to wear a scarlet letter "A" on her bosom to let everyone know that she was an adulteress, forevermore. Because of her unique sentence everyone knew that she was, in fact, an adulteress and people treated her that way. Society condemned her for her sin, without knowing anything else. Hester was forced to live alone on the outskirts of the city. She was a seamstress, but got very little business. When she used her skills to decorate the "A", things only got worse. People felt that she was trying to show off the fact that she was an adulteress, or that she was proud to be. Hester's daughter, Pearl, was constantly ridiculed by other children for being an "evil", "devil" child. Clearly it was the first intention of the symbol to reve! al that Hester Prynne was an adulteress. Although the first intention of the "A" was to mark Hester Prynne as an adulteress, it also has other, more abstract meanings. The letter has a relation to the word, "American". Hester Prynne's "A" reflects an "American" meaning in various ways. For one, America is a melting pot of many peoples and ideas, as was Hester's "A". She earned that "A" under certain situations. She was in a loveless marriage. She had been separated from her husband for 2 years. She thought he might be at the bottom of the sea. She was in love with another man. She was perceived and punished under a strict Puritan eye. Like the development of America, the were many conditions that led to the developed of Hester's "A". Another way that Hester Prynne's "A" symbolizes America, is that they were both shaped by past actions. No matter how Hester had changed, since her act of adultery, at any point

Darkest Child

In the novel The Darkest Child the author Delores Phillips displays the activities and likely hood of growing up in the still racist Deep South. The main character Tangy Mae encounters hardships and tribulations amongst her family. Her mother Rozelle Quinn displays negative habits of a mother by being over controlling of her kids. Rozelle often beat and called her children names out of frustration and rage. Tangy Mae and her siblings must step up to the plate in order for the family to make a living without a father figure while dealing with their scolding mother.In the story the Darkest Child the mother Rozelle Quinn is a thirty – five year old tall slender lady with dark grey eyes and so fair-skinned that she can pass for white is the mother of ten children including Tangy Mae who all lived in fear of her moods and temper. Rozelle favors her light-skinned kids, but insists that they all love and obey her unquestioningly. Tangy Mae is her smartest and darkest colored child, a nd her mother treated her different because of that.Tangy Mae went to school longer than all of her other siblings and wanted to continue but her mother wouldn’t allow her to because she wanted her to work like the rest of her siblings. Her mother would often beat her and her other siblings an example from the book is â€Å"The belt looped through the air in a rush, but instead of striking Martha Jean it cut into my shoulders, neck, and back. It knocked me off balance. †(Phillips 119) Her mother would always tell her things like she was ugly.She would talk to her kids anyway she would like and always threatened them to get her point across for example â€Å"Effortlessly, Mama wrapped her other arm around Martha Jean’s neck and breathed into her ear, dumb bitch. You no-good, dumb bitch. I’ll break yo’ goddam neck. †(Phillips 118) But somehow through all the stressful situations Tangy somehow still managed to keep her head up and stay strong t hrough it all. Their mother had a mental illness she would â€Å"Satan’s in here, she said in a hollow voice, her gaze darting about the room.While I was gone, one of yall let satan in my house. Who was it? No one spoke. Don’t sit there like idiots. I wanna know who did it. †(Phillips 69-70) This shows that Tangy Mae’s mother suffers from an mental illness. Tangy Mae and her siblings have been through it all from racism to being baldly mistreated by their mother. Their mother wanted to be in control of their whole life and if her kids ever went against something she said and didn’t obey her rules she would brutally hit them and call them all types of names.

Technology Is Taking Over - 860 Words

Technology is Taking Over? In this modern time many of us have lost touch with the outer world due to being so connect to precious technology. Many of us are looking or working on a computer or cell phone screen. Every college class has college students working behind a computer screen even thought it may not be work that they are doing. Work is also a place where one is suck back into technology, even in a warehouse you will see a computer used. With all the advance technology being release more and more people are getting the latest technology while given away their whole life to the technology. People are becoming so connect to their technology that they become socially odd. College students are among the main demographic for new and latest technology and with that many of the college miss use the purpose of technology. Many college students have laptops but how many of them are using their laptops for work in the class room? The reason for the cause of this â€Å"â€Å"negative effects of stressful life events† (Pearlin, 1989). â€Å"Because they are more socially isolated, college students tend to rely on technology to obtain social support† (LaRose, Eastin, Gregg, 2001)† The short answer is that no very many since most of them are just on Facebook or any other social media. For them to on these social network they missing out in important information from the classroom. There are also many other students that are actually using their laptops for their education but just theShow MoreRelatedTechnology : Taking Over Education969 Words   |  4 PagesTechnology: Taking Over Education What does having a career in education mean? What does being a teacher who will always impact the students’ lives that she comes in contact with mean? Going into the education field, one has to have a lot of tricks up their sleeve to keep students involved and engaged. 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As you may have noticed over the course of years, technology is becoming more and more advanced because the demand for new products is at an all-time high. As fellow user of all things technological in the world, I couldn’t be happier with all the new gadgets that will be coming out in the future. Some features that came along with new smartphones and iPads is now you can watch your favorite television shows whenever you want without actuallyRead More Technology taking over Parenting Essay938 Words   |  4 PagesTechnology in the world today is becoming more advanced than ever. Parenting is being made easier and harder for some families because of the new technology. Some families do not have the money for the new additions to the technological world and other families have everything they have ever imagined. Amitai Etzioni is a professor at George Washington University. 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Because humans were too lazy and put all their faith in technology it was easy for the machines to rise up and take over. Soon all of humanity will be enslaved by robots and computers. This is the plot for thousands of science fiction movies and novels in which humans make computer, personal robots servants, and other technology that areRead MoreTechnology Is Taking Over Daily Classroom Learning Essay1479 Words   |  6 PagesEvery year technology advances more and more. Due to this, the purpose of this paper is to inform how much technology has become a necessity to learning in a classroom setting. Nowadays, students can walk into a classroom and the instructor can stay at their desk while a PowerPoint plays. Therefore, technology has advanced so much that all an instructor has to do is lift their finger and press a button and their lesson is ready to go. In this paper, I have researched and discussed this growing phenomenonRead MoreA Separation Of Social And Economic Classes1664 Words   |  7 PagesIn today’s world computers, machines, and other forms of technology have seemingl y started to take over the workforce as society looks to constantly improve and speed up the progress in the working world. The 1950’s fictional novel, Player Piano, portrays a society directly revolved around the use of machines and computers in the workplace to essentially become a more progressive and efficient society. The constant development of technology in today’s world correlates to Vonnegut’s Player Piano whenRead MoreThe Harmful Effects Of Overusing Technology1546 Words   |  7 PagesThe Harmful Effects of Overusing Technology The discovery of technology has had plenty of so called positive effects on us Americans. Due to new technology based inventions, coming out every other day. We Americans are able to get places every day without much physical movement. We talk to each other without getting out of a chair or picking up a pencil, do our jobs quicker; easer; or with less people to deal with, create ways to carry our money and personal information without dealing with paperRead MoreWhy The Sat Is An Essential Part Of High School Students867 Words   |  4 Pagesprimarily because of the increasing amount of different individuals taking the test. First introduced in the early 1900s, the primary test takers of the SAT were rich, white males. In the next century test takers have grown tremendously, nearing two million high school seniors (Chandler). With the increase in the number of students taking the SAT, more and more high school students who speak English as a second language are taking the standardiz ed test. 48% of all Hispanic students took the test in