Telstra SWOT Analysis and Marketing Strategies

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a hurl of services including stiff store services, Internet access, and business services. Telstra is the food market leader in the telecommunication industry in Australia, with maven and only(a) of the most prominent brand names. However, its products and operating services manner an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths?Telstra is genius of the biggest brands in Australia and dominates the leaders business position of telecommunications and information services in this country. ?Telstra owns and operates an prolonged network infrastructure which will give it a free-enterprise(a) favour over industry rivals, whose networks fail to cover tout tout ensemble of Australia, especially the remote and campestral atomic number 18as of th e country. ?Telstra has the a la mode(p) technology on nomadic ( coterminous G Network) and broadband (ADSL 2 Plus) to compete with former(a) telecomm operators. ?Telstra has 115 owned Telstra branded stores and 153 licensed shops that ar strategically located across Australia. 2.2 Weaknesses?Telstra is lack of initiative to broaden internationally and limits its growth strategy. ?The price of mobile phone and broadband plans are much higher than those of the other companies. ?Telstra reduced fixed line advertising and invested a huge bud star sign on on promoting revolutionary products such as Next G Network.

? Telstra is keeping instruction on postpaid ! mobile phone plans rather than pay mobile phone. 2.3 Opportunities?Telstra is the Australian governance?s contracted information supplier. Through a political science initiative, Telstra spread out its CDMA network to rural areas. Therefore, the company has one of the most extensive CDMA networks in Australia. ?Telstra has expanded their services into a highly removeed section of the telecommunications market with the slaying of 3G. It leads to the increasing demand for broadband. ?The increasing demand for broadband... If you want to get a right essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay