STRATEGIC AND INNOVATIVE MARKETING ASSIGNMENTDemandHardwick et al (1994 , defines guide as the quantity of a habituated commodity that consumers are impulsive and exhaust the ability to purchase at any given set all all over a proper(postnominal) fulfilment . Pearce (1986 ) in manage manner defines dement as that quantity of a particular dear(p) or service which consumers can afford and are unstrained to take at a given bell over a given period of timeSupplyGalbraith and Salinger (1978 , define supply as that commodity a producer is wiling and able to sell at a given price over a specific period of timeFactors chance uponing assume of various commodities in UK over the near several agea ) Convenience foodsi Price of related goods- prices of every alter or complimentary to the thingumabob foods may affect their ca ll for .
An increase in the price of a numbfish decree leave lead to an increase in the demand of the convenience good and the reverse is true , ceteris paribus . But if the price of a compliment increases the demand of the convenience food will minify . The effects are shown in the graph belowii Tastes and preferences .- If the strain of a convenience food turns in the next few years then the demand may as salutary change depending on whether it was a positive or minus overture on the taste . A positive advancement in taste will lead to increased demand and a negative one will lead to a decline in demand ( Stanlake G . F . and divide S...If you com! pulsion to get a full essay, order it on our website:
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