Tata Nano

Singapore Informatics & Business Management Education Ltd.

[pic] marketing The gentlemans gentlemans Cheapest Car Tata Nano medical prognosis anticipate: LE TRAN DANG NGOC NCC Candidate Number: Examination Cycle: treat 2010 TABBLE OF CONTENTS component part 1: deliverance price STRATEGY OF TATA NANO3 Introduction4 The price system and why it is chosen4 Positives of preservation system6 Negatives of economy dodging7 SECTION 2: PRICING STRATEGY OF THE NANO IN n uclear number 638 Introduction9 Why Tata should choose the acumen strategy9 Advantages of penetration strategy10 The pricing strategy matrix12 Where Tata should use this strategy in Europe13 SECTION 3: DRAWBACKS AND REPERCUSSIONS OF CHARGING LOW damage15 SECTION 4: THE LAUNCH OF TATA NANO IN atomic number 63 AND THE USA18 grocery analysis19 Product analysis23 Conclusion24 How Tata should modify the Nano25 REFERENCES26 SECTION 1: ECONOMY PRICING STRATEGY OF TATA NANO Introduction: Tata radical is the largest private collective group in India and has been recognized as one of the near respected companies in the world. With a string of company grades spanning all(prenominal) conceivable market, Tatas motor division has become a reputable leader in commercial message vehicles segment. In January 2008, Tata Motors unveiled its Peoples Car, the urban sporty mover - Tata Nano, which India and the world set out been looking for ward to. The Nano brings the comfort and saf! ety of a simple machine within the reach of thousands of families, because it is a super-low cost introduction to a class of Indian consumers who cannot afford a railcar for 5,000 U.S dollars the concluding price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is expected to boost the Indian...If you deficiency to compass a full essay, order it on our website: BestEssayCheap.com

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