The Challenges Facing eBay in 2008: Time for a Change in  scheme?              Page 2 of 12      content    Contents .......................................................................................................................................... 2 Executive Summary....................................................................................................................... 3  office 1:  penetration .................................................................................................................. 4  percentage 2: eBays Competitive Strategy ..................................................................................... 5 Mission, Vision and Business Model....................................................................................... 5 Competitive Position.................................................................................................................. 5 Section 3: External Environment ..............................   ................................................................... 6  gadfly  synopsis............................................................................................................................ 6 Five Forces ...............................................................................................

.................................. 7 Strategic Groups ........................................................................................................................ 8 Section 4: Internal Environment ...............................................................................................   ... 9 SWOT Analysis ........................!   .................................................................................................. 9 Resources and Capability Inventory .....................................................................................10 Section 5: Conclusions and Recommendations .....................................................................11...If you  sine qua non to  conduct a full essay, order it on our website: 
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